Explore beauty and wellness products curated by talented entrepreneurs and influencer partners (Left to Right) Tito Vince, Fab and Fowler on the Go Owner Toni Fowler and Papi Galang.
San Pedro, Laguna — The VIYLINE MSME Caravan is set to close out 2025 with its final stop for the year at SM City San Pedro from December 17 to 23, bringing its trademark mix of proudly Filipino products, influencer star power, and local entrepreneurial spirit to shoppers in Laguna.
Influencer-entrepreneur Pau Sepagan of NYT Apparel pose a groupfie with fans at the VIYLINE MSME Caravan, SM Pampanga
Fans can look forward to special appearances and exciting performances from influencer-entrepreneurs, who will be sharing their products and connecting with shoppers will also add to the festive atmosphere. At SM San Pedro, shoppers can explore a curated selection of MSME products, from wellness must-haves and beauty essentials to fashion, food, and lifestyle items. The caravan combines marketplace excitement with interactive entertainment, making it a one-of-a-kind experience for the whole family.
“Our partnership with VIYLINE allows us to provide meaningful spaces where MSMEs can thrive, gain exposure, and engage directly with the community,” said Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls. “The San Pedro leg is the perfect way to end the year, celebrating the creativity, resilience, and entrepreneurial spirit of our MSMEs, amplified by the excitement and star power of influencers who champion these local brands.
A powerhouse showcase of influencer-led MSMEs lit up the caravan: (Left to right) Pretty Kulot Fashion Accessories offered chic and affordable statement pieces; Cley’s delighted shoppers with Filipino gourmet favorites such as aligue, gourmet tuyo, adobong tahong, and their best-selling bagoong alamang; and Guitar Line highlighted exceptional local craftsmanship with its uniquely Filipino string instruments.
The VIYLINE MSME Caravan has traveled across multiple SM Supermalls in 2025, including SM City Bataan, SM City Baguio, SM City San Pablo, SM City Dasmariñas, SM City Tuguegarao, SM City Fairview, SM City Cabanatuan, SM City Muntinlupa, SM City Masinag and SM City Pampanga— bringing local businesses of these influencers closer to communities nationwide. The year-end finale promises to be a memorable one, marking a successful year of championing Filipino talent, entrepreneurship, and influencer-powered inspiration.
Don’t miss this chance to discover unique products, meet the passionate makers and influencer partners behind them, and shop for your Christmas gifts — all in one festive, community-filled experience. Visit the VIYLINE MSME Caravan at SM City San Pedro from December 17 to 23 and be part of the celebration of Filipino talent, entrepreneurial spirit, and star power!
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